The Story of the Rolex Brand
Rolex is the undisputed leader in the world of luxury watches. Combining elegance, durability and prestige, this brand has become a symbol for watch enthusiasts. Here is the fascinating story of Rolex and some interesting facts that highlight the brand.
Founding of Rolex and the Early Years
Foundation and Birth of the Name
Rolex was founded in London in 1905 by Hans Wilsdorf and Alfred Davis. The company, initially known as "Wilsdorf & Davis", quickly attracted attention with the production of quality watch movements. In 1908, the brand name was changed to "Rolex". Wilsdorf stated that this name was chosen because it is easy to pronounce and reads the same in all languages.
First Waterproof Watch: Oyster
In 1926, Rolex introduced the "Oyster" model, the world's first waterproof watch. This revolutionary design became a turning point in the watch world. Oyster is made resistant to harsh conditions with its waterproof case and screw-down crown.
Innovations and Achievements of Rolex
Automatic Winding Mechanism: Perpetual
In 1931, Rolex developed the automatic winding mechanism and introduced this invention under the name "Perpetual". This mechanism included a rotor that was wound by the movement of the wrist, allowing the watch to operate continuously. This innovation formed the basis of today's automatic watches.
First Chronometer Certificate
In 1945, Rolex broke new ground in the watch industry and became one of the first brands to have a chronometer certificate. This certification confirmed the extraordinary precision and reliability of the watches. At that time, Rolex became a preferred brand, especially in the maritime and aviation fields.
Interesting Facts About Rolex
Rolex and Everest
In 1953, Sir Edmund Hillary and Tenzing Norgay became the first people to climb to the top of Mount Everest. They used Rolex Oyster Perpetual watches during this historic achievement. This once again proved Rolex's durability and reliability in extreme conditions.
Rolex and James Bond
Rolex also holds an important place in popular culture. The James Bond character first appeared with the Rolex Submariner model in the movie "Dr. No" in 1962. This watch became synonymous with Bond's elegance and durability and further increased the prestige of the brand.
Deep Sea Diving Record
Rolex also proved itself during the dive into the Mariana Trench in 1960. When Jacques Piccard and Don Walsh descended to the deepest point in the world with the Trieste submersible, the Rolex Deep Sea Special watch accompanied them on this journey. The watch continued to work despite the incredible pressure and once again demonstrated its superiority in water resistance.
Rolex Models and Collections
Submariner
The Rolex Submariner was one of the first watches designed specifically for divers. Introduced in 1953, this model shows excellent performance both underwater and in daily life. Submariner has become a favorite of watch enthusiasts around the world with its durability and elegance.
Daytona
Rolex Daytona entered the world of motorsport in 1963. Named after the famous racetrack in Daytona Beach, this model is ideal for those looking for speed and precision. Being preferred by famous names such as Paul Newman increased the popularity of Daytona.
datejust
The Rolex Datejust was introduced in 1945 and was the first watch where the date changed automatically. This model combines elegance and functionality. It appeals to every taste with its various material and color options.
Present and Future of Rolex
Rolex continues to be a symbol of innovation and excellence today. It maintains its leading position in the watch world with its constantly developing technology and flawless design. The brand will continue to offer unique and timeless pieces to luxury watch enthusiasts in the future.
Conclusion
The history of Rolex tells a journey full of success. With its innovative spirit, superior craftsmanship and durability, Rolex has a legendary place in the watch world. This prestigious brand continues to inspire both collectors and watch enthusiasts with its timeless designs.
