The History of the “Swiss Made” Label
In the world of watches, the “Swiss Made” label is accepted as a symbol of quality, precision, and prestige. However, many collectors and watch enthusiasts do not fully know what this phrase truly signifies and under what conditions it can be used. Bless Luxury takes a closer look at this historical seal of Swiss watchmaking: its history, its standards, and the criteria watches must meet to earn the "Swiss Made" title.
1. The History of the “Swiss Made” Label
The "Swiss Made" phrase emerged in the late 19th century to distinguish Swiss watchmaking from counterfeit products. Over time, it evolved from just an indication of origin into a quality standard that signifies perfect craftsmanship and flawless mechanics.
Today, while brands like Rolex, Patek Philippe, Audemars Piguet, Omega, and IWC are associated with the "Swiss Made" label, this phrase is one of the most important indicators of trust for the consumer.
2. The Standards of Swiss Watchmaking
"Swiss Made" is not just a country name; it also means the highest quality standard in watchmaking. The Swiss watch industry stands out with the following principles:
Mechanical Mastery: Hand-craftsmanship and high-precision mechanisms.
Innovative Design: The ability to combine aesthetics with functionality for centuries.
Durability: Long-lasting structures that gain value over time.
Tradition: A deep-rooted production culture in the watchmaking hubs of Geneva and the Jura valleys.
3. The Criteria for Earning the “Swiss Made” Label
To be considered “Swiss Made,” a watch must adhere to strict rules set within the Swiss Federal Law. According to the "Swissness" law, updated in 2017:
The movement must be Swiss-made, and at least 60% of its parts must be made in Switzerland.
Assembly must take place in Switzerland.
The final inspection must be conducted in Switzerland.
At least 60% of the watch's production cost must be incurred in Switzerland.
Thanks to these conditions, the "Swiss Made" phrase becomes a quality seal that distinguishes watches from fake products.
4. The Investment Value of “Swiss Made” Watches
Watches bearing the “Swiss Made” label stand out not only in terms of technical quality but also as a long-term investment. Models like the Rolex Submariner, Patek Philippe Nautilus, and Audemars Piguet Royal Oak are iconic watches that increase in value over time.
Bless Luxury offers professional consultation to collectors, helping them make reliable choices for watches with this label.
5. Bless Luxury’s Approach
Bless Luxury guarantees the originality and quality of all watches it offers for sale. Every model bearing the "Swiss Made" label is meticulously inspected, verified with its documentation, and offered to customers with confidence.
In this way, customers not only acquire a prestigious watch but also make an investment that defies time.
Conclusion
“Swiss Made” is not just a label; it's a quality seal that represents the world's most respected watchmaking tradition. There are strict rules to bear this title, and not every watch can meet this standard. Bless Luxury provides collectors with models that have the "Swiss Made" guarantee, allowing them to experience trust, prestige, and investment value all at once.
